The WOW Factor!, Inc. specializes in one-day room makeovers on a limited budget. It's the exact concept Martin Amado demonstrates on his television work as a home designer becoming known as the "Makeover Maestro" and also a direct result of the demand from viewers seeking his design services as clients. The company draws on his keen eye for design, experience as a visual merchandiser, and savvy shopping skills to help homeowners realize that a beautifully-decorated space can be within their reach. "It's about creating an experience that hopefully makes you say 'wow' when you walk into a room, hence the name of my company," says Martin. "You want your home to be a reflection of you and your personal style and I believe it should tell a story about the people that live there."